Cases in marketing management /
Includes bibliographical references
| Main Authors: | , |
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| Format: | |
| Language: | eng |
| Published: |
Thousand Oaks, Calif. : SAGE,
c201
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| Subjects: |
| _version_ | 1826450521056083968 |
|---|---|
| author | Baack, Donald Clow, Kenneth E. |
| author_facet | Baack, Donald Clow, Kenneth E. |
| author_sort | Baack, Donald |
| collection | OCEAN |
| description | Includes bibliographical references |
| first_indexed | 2024-03-05T11:56:00Z |
| format | |
| id | KOHA-OAI-TEST:468708 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:56:00Z |
| publishDate | c201 |
| publisher | Thousand Oaks, Calif. : SAGE, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4687082020-12-19T17:17:13ZCases in marketing management / Baack, Donald Clow, Kenneth E. Thousand Oaks, Calif. : SAGE,c2012engIncludes bibliographical referencesMachine generated contents note: 1.The Nature of Marketing Management -- Chantale and Clinton Call for Service -- 2.Market Analysis -- Genicon: A Surgical Strike Into Emerging Markets -- HyundaiCard's Marketing Strategy -- TerraCycle, Inc. -- 3.Data Warehousing -- Air Miles Canada: Rebranding the Air Miles Reward Program -- Conroy's Acura: Customer Lifetime Value and Return on Marketing -- 4.Building a Customer-Oriented Marketing Department -- A Difficult Hiring Decision at Central Bank -- Boman Communications -- 5.Customer Acquisition Strategies and Tactics -- Ruth's Chris: The High Stakes of International Expansion -- The Ultimate Fighting Championships (UFC): The Evolution of a Sport -- Best Buy Inc. -- Dual Branding in China -- 6.Pricing -- Hanson Production: Pricing for Opening Day -- Sy.Med Development, Inc. -- Arvind Mills: Re-Evaluating Profitability -- 7.Advertising, Alternative and Direct Marketing -- La Hacienda del Sol -- Shoppers Stop -- Targeting the Young -- Eat2Eat.com -- 8.Sales Promotions -- SC Johnson: Planning Coupon Promotions -- Phillips Foods, Inc.: Introducing King Crab to the Trade -- Boots: Hair-Care Sales Promotion -- 9.Personal Selling -- Global Source Healthcare: Allocating Sales Resources -- Spectrum Brands, Inc. -- The Sales Force Dilemma -- Biomed Co., Ltd.: Designing a New Sales Compensation Plan -- 10.Internal Communications -- Retail Execution: Linens 'n Things -- GDR Versus Kodak -- Bart Film Scanner -- 11.External Communications -- Walmart Puerto Rico: Promoting Development Through a Public-Private Partnership -- "Hips Feel Good" -- Dove's Campaign for Real Beauty -- New Balance: Developing an Integrated CSR Strategy -- 12.Distribution and Supply Chain Management -- YvesCreations LLC: Alex Goes to Hollywood -- Eureka Forbes Ltd.: Growing the Water Purifier Business -- Kraft Foods: The Coffee Pod Launch -- 13.Website and Internet Management -- The Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse? -- Anduro Marketing: Internet Services Vs. Software Sales -- Molson Canada: Social Media Marketing -- 14.Customer Retention and Recovery -- Ten Thousand Villages of Cincinnati: The First Year and Beyond -- Personal Shoppers at Sears: The Elf Initiative -- 15.Marketing Control -- Microsoft and the Xbox 360 Ring of Death -- Kenexa.PSZKLLMarketingURN:ISBN:9781412996037 (pbk.) |
| spellingShingle | Marketing Baack, Donald Clow, Kenneth E. Cases in marketing management / |
| title | Cases in marketing management / |
| title_full | Cases in marketing management / |
| title_fullStr | Cases in marketing management / |
| title_full_unstemmed | Cases in marketing management / |
| title_short | Cases in marketing management / |
| title_sort | cases in marketing management |
| topic | Marketing |
| work_keys_str_mv | AT baackdonald casesinmarketingmanagement AT clowkennethe casesinmarketingmanagement |