Sustainable enterprise : a macromarketing approach /
Includes bibliographical references and index
| Main Author: | |
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| Format: | |
| Language: | eng |
| Published: |
Thousand Oaks : SAGE,
c201
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| Subjects: |
| _version_ | 1826450521279430656 |
|---|---|
| author | Peterson, Mark, 1956- |
| author_facet | Peterson, Mark, 1956- |
| author_sort | Peterson, Mark, 1956- |
| collection | OCEAN |
| description | Includes bibliographical references and index |
| first_indexed | 2024-03-05T11:56:00Z |
| format | |
| id | KOHA-OAI-TEST:468709 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:56:00Z |
| publishDate | c201 |
| publisher | Thousand Oaks : SAGE, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4687092020-12-19T17:17:13ZSustainable enterprise : a macromarketing approach / Peterson, Mark, 1956- Thousand Oaks : SAGE,c2013engIncludes bibliographical references and indexPSZKLLMarketingSocial responsibility of businessURN:ISBN:9781412998680 (pbk.) |
| spellingShingle | Marketing Social responsibility of business Peterson, Mark, 1956- Sustainable enterprise : a macromarketing approach / |
| title | Sustainable enterprise : a macromarketing approach / |
| title_full | Sustainable enterprise : a macromarketing approach / |
| title_fullStr | Sustainable enterprise : a macromarketing approach / |
| title_full_unstemmed | Sustainable enterprise : a macromarketing approach / |
| title_short | Sustainable enterprise : a macromarketing approach / |
| title_sort | sustainable enterprise a macromarketing approach |
| topic | Marketing Social responsibility of business |
| work_keys_str_mv | AT petersonmark1956 sustainableenterpriseamacromarketingapproach |