Darwin's brands : adapting for success /

Includes bibliographical references

Dades bibliogràfiques
Autor principal:	Halve, Anand Bhaskar, 1955-
Format:
Idioma:	eng
Publicat:	New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2012
Matèries:	Brand name products Branding (Marketing) Consumers' preferences

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