Darwin's brands : adapting for success /

Darwin's brands : adapting for success /

Includes bibliographical references

Bibliographic Details
Main Author:	Halve, Anand Bhaskar, 1955-
Format:
Language:	eng
Published:	New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2012
Subjects:	Brand name products Branding (Marketing) Consumers' preferences

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