Winning the customer : turn consumers into fans and get them to spend more /
Includes bibliographical references and index
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York : McGraw-Hill,
c201
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| Subjects: |
| _version_ | 1796742454673670144 |
|---|---|
| author | 529987 Imbriano, Lou |
| author_facet | 529987 Imbriano, Lou |
| author_sort | 529987 Imbriano, Lou |
| collection | OCEAN |
| description | Includes bibliographical references and index |
| first_indexed | 2024-03-05T11:58:35Z |
| format | |
| id | KOHA-OAI-TEST:469573 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:58:35Z |
| publishDate | c201 |
| publisher | New York : McGraw-Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4695732020-12-19T17:17:15ZWinning the customer : turn consumers into fans and get them to spend more / 529987 Imbriano, Lou New York : McGraw-Hill,c2012engIncludes bibliographical references and indexPSZJBLMarketingCreative ability in businessConsumer satisfactionCustomer servicesURN:ISBN:9780071775267 (hbk.)URN:ISBN:0071775269 (hbk.) |
| spellingShingle | Marketing Creative ability in business Consumer satisfaction Customer services 529987 Imbriano, Lou Winning the customer : turn consumers into fans and get them to spend more / |
| title | Winning the customer : turn consumers into fans and get them to spend more / |
| title_full | Winning the customer : turn consumers into fans and get them to spend more / |
| title_fullStr | Winning the customer : turn consumers into fans and get them to spend more / |
| title_full_unstemmed | Winning the customer : turn consumers into fans and get them to spend more / |
| title_short | Winning the customer : turn consumers into fans and get them to spend more / |
| title_sort | winning the customer turn consumers into fans and get them to spend more |
| topic | Marketing Creative ability in business Consumer satisfaction Customer services |
| work_keys_str_mv | AT 529987imbrianolou winningthecustomerturnconsumersintofansandgetthemtospendmore |