Marketing management and communications in the public sector /
Includes bibliographical references and index
Main Authors: | , |
---|---|
Format: | |
Language: | eng |
Published: |
New York : Routledge,
2012
|
Subjects: |
_version_ | 1826450790369198080 |
---|---|
author | 530470 Pasquier, Martial Villeneuve, Jean-Patrick |
author_facet | 530470 Pasquier, Martial Villeneuve, Jean-Patrick |
author_sort | 530470 Pasquier, Martial |
collection | OCEAN |
description | Includes bibliographical references and index |
first_indexed | 2024-03-05T11:59:49Z |
format | |
id | KOHA-OAI-TEST:469988 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T11:59:49Z |
publishDate | 2012 |
publisher | New York : Routledge, |
record_format | dspace |
spelling | KOHA-OAI-TEST:4699882020-12-19T17:17:16ZMarketing management and communications in the public sector / 530470 Pasquier, Martial Villeneuve, Jean-Patrick New York : Routledge,2012engIncludes bibliographical references and indexPublic management and marketing -- Marketing and public marketing -- Public organizations, citizens and customers -- Basic concepts in marketing -- Marketing information -- Marketing strategy -- Marketing instruments -- Public communication: an introduction -- Communication model and strategy -- Communication instruments -- Communication control -- Crisis communication.PSZJBLGovernment publicityCommunication in public administrationURN:ISBN:9780415448970 (hbk.) |
spellingShingle | Government publicity Communication in public administration 530470 Pasquier, Martial Villeneuve, Jean-Patrick Marketing management and communications in the public sector / |
title | Marketing management and communications in the public sector / |
title_full | Marketing management and communications in the public sector / |
title_fullStr | Marketing management and communications in the public sector / |
title_full_unstemmed | Marketing management and communications in the public sector / |
title_short | Marketing management and communications in the public sector / |
title_sort | marketing management and communications in the public sector |
topic | Government publicity Communication in public administration |
work_keys_str_mv | AT 530470pasquiermartial marketingmanagementandcommunicationsinthepublicsector AT villeneuvejeanpatrick marketingmanagementandcommunicationsinthepublicsector |