Marketing management and communications in the public sector /
Includes bibliographical references and index
| Main Authors: | , |
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| Format: | |
| Language: | eng |
| Published: |
New York : Routledge,
2012
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| Subjects: |
| _version_ | 1826450790369198080 |
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| author | 530470 Pasquier, Martial Villeneuve, Jean-Patrick |
| author_facet | 530470 Pasquier, Martial Villeneuve, Jean-Patrick |
| author_sort | 530470 Pasquier, Martial |
| collection | OCEAN |
| description | Includes bibliographical references and index |
| first_indexed | 2024-03-05T11:59:49Z |
| format | |
| id | KOHA-OAI-TEST:469988 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:59:49Z |
| publishDate | 2012 |
| publisher | New York : Routledge, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4699882020-12-19T17:17:16ZMarketing management and communications in the public sector / 530470 Pasquier, Martial Villeneuve, Jean-Patrick New York : Routledge,2012engIncludes bibliographical references and indexPublic management and marketing -- Marketing and public marketing -- Public organizations, citizens and customers -- Basic concepts in marketing -- Marketing information -- Marketing strategy -- Marketing instruments -- Public communication: an introduction -- Communication model and strategy -- Communication instruments -- Communication control -- Crisis communication.PSZJBLGovernment publicityCommunication in public administrationURN:ISBN:9780415448970 (hbk.) |
| spellingShingle | Government publicity Communication in public administration 530470 Pasquier, Martial Villeneuve, Jean-Patrick Marketing management and communications in the public sector / |
| title | Marketing management and communications in the public sector / |
| title_full | Marketing management and communications in the public sector / |
| title_fullStr | Marketing management and communications in the public sector / |
| title_full_unstemmed | Marketing management and communications in the public sector / |
| title_short | Marketing management and communications in the public sector / |
| title_sort | marketing management and communications in the public sector |
| topic | Government publicity Communication in public administration |
| work_keys_str_mv | AT 530470pasquiermartial marketingmanagementandcommunicationsinthepublicsector AT villeneuvejeanpatrick marketingmanagementandcommunicationsinthepublicsector |