Marketing management and communications in the public sector /

Includes bibliographical references and index

Bibliographic Details
Main Authors: 530470 Pasquier, Martial, Villeneuve, Jean-Patrick
Format:
Language:eng
Published: New York : Routledge, 2012
Subjects:
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author 530470 Pasquier, Martial
Villeneuve, Jean-Patrick
author_facet 530470 Pasquier, Martial
Villeneuve, Jean-Patrick
author_sort 530470 Pasquier, Martial
collection OCEAN
description Includes bibliographical references and index
first_indexed 2024-03-05T11:59:49Z
format
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institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T11:59:49Z
publishDate 2012
publisher New York : Routledge,
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spelling KOHA-OAI-TEST:4699882020-12-19T17:17:16ZMarketing management and communications in the public sector / 530470 Pasquier, Martial Villeneuve, Jean-Patrick New York : Routledge,2012engIncludes bibliographical references and indexPublic management and marketing -- Marketing and public marketing -- Public organizations, citizens and customers -- Basic concepts in marketing -- Marketing information -- Marketing strategy -- Marketing instruments -- Public communication: an introduction -- Communication model and strategy -- Communication instruments -- Communication control -- Crisis communication.PSZJBLGovernment publicityCommunication in public administrationURN:ISBN:9780415448970 (hbk.)
spellingShingle Government publicity
Communication in public administration
530470 Pasquier, Martial
Villeneuve, Jean-Patrick
Marketing management and communications in the public sector /
title Marketing management and communications in the public sector /
title_full Marketing management and communications in the public sector /
title_fullStr Marketing management and communications in the public sector /
title_full_unstemmed Marketing management and communications in the public sector /
title_short Marketing management and communications in the public sector /
title_sort marketing management and communications in the public sector
topic Government publicity
Communication in public administration
work_keys_str_mv AT 530470pasquiermartial marketingmanagementandcommunicationsinthepublicsector
AT villeneuvejeanpatrick marketingmanagementandcommunicationsinthepublicsector