Measuring Competitive Intelligence Effectiveness : Insights From the Advertising Industry/
PSZJBL
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Subjects: |
| _version_ | 1796744650068852736 |
|---|---|
| author | Davison, Leigh |
| author_facet | Davison, Leigh |
| author_sort | Davison, Leigh |
| collection | OCEAN |
| description | PSZJBL |
| first_indexed | 2024-03-05T12:29:30Z |
| format | |
| id | KOHA-OAI-TEST:479861 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T12:29:30Z |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4798612020-12-19T17:17:42ZMeasuring Competitive Intelligence Effectiveness : Insights From the Advertising Industry/ Davison, Leigh engPSZJBL Competitive intelligence Measuring CI |
| spellingShingle | Competitive intelligence Measuring CI Davison, Leigh Measuring Competitive Intelligence Effectiveness : Insights From the Advertising Industry/ |
| title | Measuring Competitive Intelligence Effectiveness : Insights From the Advertising Industry/ |
| title_full | Measuring Competitive Intelligence Effectiveness : Insights From the Advertising Industry/ |
| title_fullStr | Measuring Competitive Intelligence Effectiveness : Insights From the Advertising Industry/ |
| title_full_unstemmed | Measuring Competitive Intelligence Effectiveness : Insights From the Advertising Industry/ |
| title_short | Measuring Competitive Intelligence Effectiveness : Insights From the Advertising Industry/ |
| title_sort | measuring competitive intelligence effectiveness insights from the advertising industry |
| topic | Competitive intelligence Measuring CI |
| work_keys_str_mv | AT davisonleigh measuringcompetitiveintelligenceeffectivenessinsightsfromtheadvertisingindustry |