Successful customer relationship management programs and technologies : issues and trends /

"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--

Xehetasun bibliografikoak
Egile nagusia: Eid, Riyad
Formatua:
Hizkuntza:eng
Argitaratua: Hershey, PA : Business Science Reference, c201
Gaiak:
Deskribapena
Gaia:"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--