Successful customer relationship management programs and technologies : issues and trends /
"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--
| Main Author: | |
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| Format: | |
| Language: | eng |
| Published: |
Hershey, PA : Business Science Reference,
c201
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| Subjects: |
| _version_ | 1826452994067005440 |
|---|---|
| author | Eid, Riyad |
| author_facet | Eid, Riyad |
| author_sort | Eid, Riyad |
| collection | OCEAN |
| description | "This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"-- |
| first_indexed | 2024-03-05T12:31:58Z |
| format | |
| id | KOHA-OAI-TEST:480677 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T12:31:58Z |
| publishDate | c201 |
| publisher | Hershey, PA : Business Science Reference, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4806772020-12-19T17:17:44ZSuccessful customer relationship management programs and technologies : issues and trends / Eid, Riyad Hershey, PA : Business Science Reference,c2012.eng"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Includes bibliographical references (p. 286-324) and index."This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--PSZJBLCustomer relations Customer relationsURN:ISBN:9781466602885 (hbk.)URN:ISBN:9781466602892 (ebook)URN:ISBN:9781466602908 (print & perpetual access) |
| spellingShingle | Customer relations Customer relations Eid, Riyad Successful customer relationship management programs and technologies : issues and trends / |
| title | Successful customer relationship management programs and technologies : issues and trends / |
| title_full | Successful customer relationship management programs and technologies : issues and trends / |
| title_fullStr | Successful customer relationship management programs and technologies : issues and trends / |
| title_full_unstemmed | Successful customer relationship management programs and technologies : issues and trends / |
| title_short | Successful customer relationship management programs and technologies : issues and trends / |
| title_sort | successful customer relationship management programs and technologies issues and trends |
| topic | Customer relations Customer relations |
| work_keys_str_mv | AT eidriyad successfulcustomerrelationshipmanagementprogramsandtechnologiesissuesandtrends |