Foundations of brand management /
Includes bibliographical references and index
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
London : Koros Press,
2012
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| Subjects: |
| _version_ | 1796745170257969152 |
|---|---|
| author | Miller, Adan 548152 |
| author_facet | Miller, Adan 548152 |
| author_sort | Miller, Adan 548152 |
| collection | OCEAN |
| description | Includes bibliographical references and index |
| first_indexed | 2024-03-05T12:36:56Z |
| format | |
| id | KOHA-OAI-TEST:482337 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T12:36:56Z |
| publishDate | 2012 |
| publisher | London : Koros Press, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4823372022-05-31T00:45:12ZFoundations of brand management / Miller, Adan 548152 London : Koros Press, 2012engIncludes bibliographical references and indexPSZJBLProduct managementBranding (Marketing)Brand name productsURN:ISBN:9781781631874 (hbk.) |
| spellingShingle | Product management Branding (Marketing) Brand name products Miller, Adan 548152 Foundations of brand management / |
| title | Foundations of brand management / |
| title_full | Foundations of brand management / |
| title_fullStr | Foundations of brand management / |
| title_full_unstemmed | Foundations of brand management / |
| title_short | Foundations of brand management / |
| title_sort | foundations of brand management |
| topic | Product management Branding (Marketing) Brand name products |
| work_keys_str_mv | AT milleradan548152 foundationsofbrandmanagement |