Strategic planning in brand management /
Includes bibliographical references and index
Main Author: | |
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Format: | |
Language: | eng |
Published: |
London : Koros Press,
2012
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Subjects: |
_version_ | 1796745181955883008 |
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author | Miller, Adan 548152 |
author_facet | Miller, Adan 548152 |
author_sort | Miller, Adan 548152 |
collection | OCEAN |
description | Includes bibliographical references and index |
first_indexed | 2024-03-05T12:37:07Z |
format | |
id | KOHA-OAI-TEST:482395 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T12:37:07Z |
publishDate | 2012 |
publisher | London : Koros Press, |
record_format | dspace |
spelling | KOHA-OAI-TEST:4823952022-06-05T03:50:31ZStrategic planning in brand management / Miller, Adan 548152 London : Koros Press, 2012engIncludes bibliographical references and indexPSZJBLBranding (Marketing)Brand name productsProduct managementURN:ISBN:9781781631898 (hbk.) |
spellingShingle | Branding (Marketing) Brand name products Product management Miller, Adan 548152 Strategic planning in brand management / |
title | Strategic planning in brand management / |
title_full | Strategic planning in brand management / |
title_fullStr | Strategic planning in brand management / |
title_full_unstemmed | Strategic planning in brand management / |
title_short | Strategic planning in brand management / |
title_sort | strategic planning in brand management |
topic | Branding (Marketing) Brand name products Product management |
work_keys_str_mv | AT milleradan548152 strategicplanninginbrandmanagement |