Strategic planning in brand management /

Includes bibliographical references and index

Bibliographic Details
Main Author: Miller, Adan 548152
Format:
Language:eng
Published: London : Koros Press, 2012
Subjects:
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author Miller, Adan 548152
author_facet Miller, Adan 548152
author_sort Miller, Adan 548152
collection OCEAN
description Includes bibliographical references and index
first_indexed 2024-03-05T12:37:07Z
format
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institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T12:37:07Z
publishDate 2012
publisher London : Koros Press,
record_format dspace
spelling KOHA-OAI-TEST:4823952022-06-05T03:50:31ZStrategic planning in brand management / Miller, Adan 548152 London : Koros Press, 2012engIncludes bibliographical references and indexPSZJBLBranding (Marketing)Brand name productsProduct managementURN:ISBN:9781781631898 (hbk.)
spellingShingle Branding (Marketing)
Brand name products
Product management
Miller, Adan 548152
Strategic planning in brand management /
title Strategic planning in brand management /
title_full Strategic planning in brand management /
title_fullStr Strategic planning in brand management /
title_full_unstemmed Strategic planning in brand management /
title_short Strategic planning in brand management /
title_sort strategic planning in brand management
topic Branding (Marketing)
Brand name products
Product management
work_keys_str_mv AT milleradan548152 strategicplanninginbrandmanagement