Strategic management of technological innovation /
The importance of technological innovation -- Industry dynamics of technological innovation -- Sources of innovation -- Types and patterns of innovation -- Standards battles and design dominance -- Timing of entry -- Formulating technological innovation strategy -- Defining the organization's s...
Main Author: | 441267 Schilling, Melissa A. |
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Format: | |
Language: | eng |
Published: |
New York, NY : McGraw-Hill,
2013
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Subjects: |
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