Managerial economics : foundations of business analysis and strategy /

Includes bibliographical references and index.

Manylion Llyfryddiaeth
Prif Awduron: 210942 Thomas, Christopher R., Maurice, S. Charles 428641
Fformat: text
Iaith:eng
Cyhoeddwyd: New York : McGraw-Hill/Irwin, 2013
Pynciau:
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author 210942 Thomas, Christopher R.
Maurice, S. Charles 428641
author_facet 210942 Thomas, Christopher R.
Maurice, S. Charles 428641
author_sort 210942 Thomas, Christopher R.
collection OCEAN
description Includes bibliographical references and index.
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institution Universiti Teknologi Malaysia - OCEAN
language eng
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publisher New York : McGraw-Hill/Irwin,
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spelling KOHA-OAI-TEST:4857352022-05-08T08:06:02ZManagerial economics : foundations of business analysis and strategy / 210942 Thomas, Christopher R. Maurice, S. Charles 428641 textNew York : McGraw-Hill/Irwin,2013engIncludes bibliographical references and index.Some preliminaries -- Managers, profits, and markets -- Demand, supply, and market equilibrium -- Marginal analysis for optimal decisions -- Basic estimation techniques -- Demand analysis -- Theory of consumer behavior -- Elasticity and demand -- Demand estimation and forecasting -- Production and cost in the short run -- Production and cost in the long run -- Production and cost estimation -- Profit maximization in various market structures -- Managerial decisions in competitive markets -- Managerial decisions for firms with market power -- Strategic decision making in oligopoly markets -- Advanced topics in managerial economics -- Advanced pricing techniques -- Decisions under risk and uncertainty -- Chapter16: government regulation of businessPSZJBLManagerial economicsURN:ISBN:9780078021718 (hbk.)URN:ISBN:0078021715 (hbk.)
spellingShingle Managerial economics
210942 Thomas, Christopher R.
Maurice, S. Charles 428641
Managerial economics : foundations of business analysis and strategy /
title Managerial economics : foundations of business analysis and strategy /
title_full Managerial economics : foundations of business analysis and strategy /
title_fullStr Managerial economics : foundations of business analysis and strategy /
title_full_unstemmed Managerial economics : foundations of business analysis and strategy /
title_short Managerial economics : foundations of business analysis and strategy /
title_sort managerial economics foundations of business analysis and strategy
topic Managerial economics
work_keys_str_mv AT 210942thomaschristopherr managerialeconomicsfoundationsofbusinessanalysisandstrategy
AT mauricescharles428641 managerialeconomicsfoundationsofbusinessanalysisandstrategy