Marketing management : a contemporary perspective /
PSZJBL
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
London : McGraw-Hill Higher Education,
2013
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| Subjects: |
| _version_ | 1796745995369840640 |
|---|---|
| author | Homburg, Christian |
| author_facet | Homburg, Christian |
| author_sort | Homburg, Christian |
| collection | OCEAN |
| description | PSZJBL |
| first_indexed | 2024-03-05T12:48:00Z |
| format | |
| id | KOHA-OAI-TEST:485995 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T12:48:00Z |
| publishDate | 2013 |
| publisher | London : McGraw-Hill Higher Education, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4859952020-12-19T17:17:56ZMarketing management : a contemporary perspective / Homburg, Christian London : McGraw-Hill Higher Education, 2013.engPSZJBL MarketingMarketingURN:ISBN:9780077146047 (pbk.) |
| spellingShingle | Marketing Marketing Homburg, Christian Marketing management : a contemporary perspective / |
| title | Marketing management : a contemporary perspective / |
| title_full | Marketing management : a contemporary perspective / |
| title_fullStr | Marketing management : a contemporary perspective / |
| title_full_unstemmed | Marketing management : a contemporary perspective / |
| title_short | Marketing management : a contemporary perspective / |
| title_sort | marketing management a contemporary perspective |
| topic | Marketing Marketing |
| work_keys_str_mv | AT homburgchristian marketingmanagementacontemporaryperspective |