Consumer-brand relationships : insights for theory and practice /
Includes bibliographical references and indexes.
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Format: | |
Language: | eng |
Published: |
London ; New York : Routledge,
2012
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_version_ | 1826454100306296832 |
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author | Fetscherin, Marc |
author_facet | Fetscherin, Marc |
author_sort | Fetscherin, Marc |
collection | OCEAN |
description | Includes bibliographical references and indexes. |
first_indexed | 2024-03-05T12:48:03Z |
format | |
id | KOHA-OAI-TEST:486010 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T12:48:03Z |
publishDate | 2012 |
publisher | London ; New York : Routledge, |
record_format | dspace |
spelling | KOHA-OAI-TEST:4860102020-12-19T17:17:56ZConsumer-brand relationships : insights for theory and practice / Fetscherin, Marc London ; New York : Routledge,2012.engIncludes bibliographical references and indexes.PSZJBLCustomer relations.Branding (Marketing) Relationship marketingURN:ISBN:9780415783033 (hbk.) |
spellingShingle | Customer relations. Branding (Marketing) Relationship marketing Fetscherin, Marc Consumer-brand relationships : insights for theory and practice / |
title | Consumer-brand relationships : insights for theory and practice / |
title_full | Consumer-brand relationships : insights for theory and practice / |
title_fullStr | Consumer-brand relationships : insights for theory and practice / |
title_full_unstemmed | Consumer-brand relationships : insights for theory and practice / |
title_short | Consumer-brand relationships : insights for theory and practice / |
title_sort | consumer brand relationships insights for theory and practice |
topic | Customer relations. Branding (Marketing) Relationship marketing |
work_keys_str_mv | AT fetscherinmarc consumerbrandrelationshipsinsightsfortheoryandpractice |