Consumer-brand relationships : insights for theory and practice /
Includes bibliographical references and indexes.
| Main Author: | |
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| Format: | |
| Language: | eng |
| Published: |
London ; New York : Routledge,
2012
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| Subjects: |
| _version_ | 1826454100306296832 |
|---|---|
| author | Fetscherin, Marc |
| author_facet | Fetscherin, Marc |
| author_sort | Fetscherin, Marc |
| collection | OCEAN |
| description | Includes bibliographical references and indexes. |
| first_indexed | 2024-03-05T12:48:03Z |
| format | |
| id | KOHA-OAI-TEST:486010 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T12:48:03Z |
| publishDate | 2012 |
| publisher | London ; New York : Routledge, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4860102020-12-19T17:17:56ZConsumer-brand relationships : insights for theory and practice / Fetscherin, Marc London ; New York : Routledge,2012.engIncludes bibliographical references and indexes.PSZJBLCustomer relations.Branding (Marketing) Relationship marketingURN:ISBN:9780415783033 (hbk.) |
| spellingShingle | Customer relations. Branding (Marketing) Relationship marketing Fetscherin, Marc Consumer-brand relationships : insights for theory and practice / |
| title | Consumer-brand relationships : insights for theory and practice / |
| title_full | Consumer-brand relationships : insights for theory and practice / |
| title_fullStr | Consumer-brand relationships : insights for theory and practice / |
| title_full_unstemmed | Consumer-brand relationships : insights for theory and practice / |
| title_short | Consumer-brand relationships : insights for theory and practice / |
| title_sort | consumer brand relationships insights for theory and practice |
| topic | Customer relations. Branding (Marketing) Relationship marketing |
| work_keys_str_mv | AT fetscherinmarc consumerbrandrelationshipsinsightsfortheoryandpractice |