Celebrity advertising effects among marketing student /

Celebrity advertising effects among marketing student /

Project Paper (Sarjana Muda (Pengurusan Pemasaran)) - Universiti Teknologi Malaysia, 2012

Bibliographic Details
Main Authors: Ahmad Hafizzhuddin Mohd Hanafiah, author, Ahmad Sharifuddin Shamsuddin, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia , 2011
Subjects:
Advertising
Branding (Marketing)
Fictitious characters
Celebrities
Description
Summary:Project Paper (Sarjana Muda (Pengurusan Pemasaran)) - Universiti Teknologi Malaysia, 2012

Similar Items