Celebrity advertising effects among marketing student /
Project Paper (Sarjana Muda (Pengurusan Pemasaran)) - Universiti Teknologi Malaysia, 2012
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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Johor Bahru, Johor : Universiti Teknologi Malaysia ,
2011
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| Subjects: |
| _version_ | 1796746014223237120 |
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| author | Ahmad Hafizzhuddin Mohd Hanafiah, author Ahmad Sharifuddin Shamsuddin Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_facet | Ahmad Hafizzhuddin Mohd Hanafiah, author Ahmad Sharifuddin Shamsuddin Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_sort | Ahmad Hafizzhuddin Mohd Hanafiah, author |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda (Pengurusan Pemasaran)) - Universiti Teknologi Malaysia, 2012 |
| first_indexed | 2024-03-05T12:48:11Z |
| format | |
| id | KOHA-OAI-TEST:486054 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T12:48:11Z |
| publishDate | 2011 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia , |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4860542020-12-19T17:17:56ZCelebrity advertising effects among marketing student / Ahmad Hafizzhuddin Mohd Hanafiah, author Ahmad Sharifuddin Shamsuddin Fakulti Pengurusan dan Pembangunan Sumber Manusia Johor Bahru, Johor : Universiti Teknologi Malaysia ,2011engProject Paper (Sarjana Muda (Pengurusan Pemasaran)) - Universiti Teknologi Malaysia, 2012Includes bibliographical referencesPRZSLAdvertisingBranding (Marketing)Fictitious charactersCelebrities |
| spellingShingle | Advertising Branding (Marketing) Fictitious characters Celebrities Ahmad Hafizzhuddin Mohd Hanafiah, author Ahmad Sharifuddin Shamsuddin Fakulti Pengurusan dan Pembangunan Sumber Manusia Celebrity advertising effects among marketing student / |
| title | Celebrity advertising effects among marketing student / |
| title_full | Celebrity advertising effects among marketing student / |
| title_fullStr | Celebrity advertising effects among marketing student / |
| title_full_unstemmed | Celebrity advertising effects among marketing student / |
| title_short | Celebrity advertising effects among marketing student / |
| title_sort | celebrity advertising effects among marketing student |
| topic | Advertising Branding (Marketing) Fictitious characters Celebrities |
| work_keys_str_mv | AT ahmadhafizzhuddinmohdhanafiahauthor celebrityadvertisingeffectsamongmarketingstudent AT ahmadsharifuddinshamsuddin celebrityadvertisingeffectsamongmarketingstudent AT fakultipengurusandanpembangunansumbermanusia celebrityadvertisingeffectsamongmarketingstudent |