Celebrity advertising effects among marketing student /

Celebrity advertising effects among marketing student /

Project Paper (Sarjana Muda (Pengurusan Pemasaran)) - Universiti Teknologi Malaysia, 2012

Bibliographic Details
Main Authors:	Ahmad Hafizzhuddin Mohd Hanafiah, author, Ahmad Sharifuddin Shamsuddin, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:	eng
Published:	Johor Bahru, Johor : Universiti Teknologi Malaysia , 2011
Subjects:	Advertising Branding (Marketing) Fictitious characters Celebrities

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