Customer-oriented marketing strategy : theory and practice /
PSZJBL
| Principais autores: | , |
|---|---|
| Formato: | |
| Idioma: | eng |
| Publicado em: |
New York : Business Expert ; London : McGraw-Hill [distributor],
2013
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| Assuntos: |
| _version_ | 1826454122043277312 |
|---|---|
| author | Dalgic, Tevfik. Yeniceri, Tulay. |
| author_facet | Dalgic, Tevfik. Yeniceri, Tulay. |
| author_sort | Dalgic, Tevfik. |
| collection | OCEAN |
| description | PSZJBL |
| first_indexed | 2024-03-05T12:48:22Z |
| format | |
| id | KOHA-OAI-TEST:486118 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T12:48:22Z |
| publishDate | 2013 |
| publisher | New York : Business Expert ; London : McGraw-Hill [distributor], |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4861182020-12-19T17:17:56ZCustomer-oriented marketing strategy : theory and practice / Dalgic, Tevfik. Yeniceri, Tulay. New York : Business Expert ; London : McGraw-Hill [distributor],2013.engPSZJBLMarketing.Consumer satisfaction.Relationship marketing.Customer relations.MarketingURN:ISBN:9781606495209 (pbk.)URN:ISBN:9781606495216 (e-book)URN:ISBN:1606495216 (e-book) |
| spellingShingle | Marketing. Consumer satisfaction. Relationship marketing. Customer relations. Marketing Dalgic, Tevfik. Yeniceri, Tulay. Customer-oriented marketing strategy : theory and practice / |
| title | Customer-oriented marketing strategy : theory and practice / |
| title_full | Customer-oriented marketing strategy : theory and practice / |
| title_fullStr | Customer-oriented marketing strategy : theory and practice / |
| title_full_unstemmed | Customer-oriented marketing strategy : theory and practice / |
| title_short | Customer-oriented marketing strategy : theory and practice / |
| title_sort | customer oriented marketing strategy theory and practice |
| topic | Marketing. Consumer satisfaction. Relationship marketing. Customer relations. Marketing |
| work_keys_str_mv | AT dalgictevfik customerorientedmarketingstrategytheoryandpractice AT yeniceritulay customerorientedmarketingstrategytheoryandpractice |