Customer-oriented marketing strategy : theory and practice /

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Detalles Bibliográficos
Main Authors:	Dalgic, Tevfik., Yeniceri, Tulay.
Formato:
Idioma:	eng
Publicado:	New York : Business Expert ; London : McGraw-Hill [distributor], 2013
Subjects:	Marketing. Consumer satisfaction. Relationship marketing. Customer relations. Marketing

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