Customer-oriented marketing strategy : theory and practice /

Customer-oriented marketing strategy : theory and practice /

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Dettagli Bibliografici
Autori principali: Dalgic, Tevfik., Yeniceri, Tulay.
Natura:
Lingua:eng
Pubblicazione: New York : Business Expert ; London : McGraw-Hill [distributor], 2013
Soggetti:
Marketing.
Consumer satisfaction.
Relationship marketing.
Customer relations.
Marketing

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