Advertising influence on brand image and consumer decision making /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

Bibliographic Details
Main Authors:	Goh, Bee Kiat, 1989- 639399, Ahmad Sharifuddin Shamsuddin 216045, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:	eng
Published:	2012
Subjects:	Brand loyalty

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