Customers' perceived e-service quality and its effect on customer satisfaction in airline service : acase study of Airasia /

Customers' perceived e-service quality and its effect on customer satisfaction in airline service : acase study of Airasia /

Project Paper (Sarjana Muda Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2012

Bibliographic Details
Main Authors: Chong Wei Yeong, author, Kamaruzzaman Abdul Rahim, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia , 2012
Subjects:
Consumer satisfaction
Consumer behavior
Airlines

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