The relationship of consumer personality trait, brand personality, and brand loyalty towards Canon digital camera /

The relationship of consumer personality trait, brand personality, and brand loyalty towards Canon digital camera /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

Bibliographic Details
Main Authors: Tan, Kim Hock, 1989-, Ahmad Sharifuddin Shamsuddin, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: 2012
Subjects:
Consumer behavior
Digital cameras
Brand loyalty
Description
Summary:Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

Similar Items