The relationship of consumer personality trait, brand personality, and brand loyalty towards Canon digital camera /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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2012
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| _version_ | 1796746087520796672 |
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| author | Tan, Kim Hock, 1989- Ahmad Sharifuddin Shamsuddin, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_facet | Tan, Kim Hock, 1989- Ahmad Sharifuddin Shamsuddin, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_sort | Tan, Kim Hock, 1989- |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012 |
| first_indexed | 2024-03-05T12:49:09Z |
| format | |
| id | KOHA-OAI-TEST:486378 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T12:49:09Z |
| publishDate | 2012 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4863782020-12-19T17:17:56ZThe relationship of consumer personality trait, brand personality, and brand loyalty towards Canon digital camera / Tan, Kim Hock, 1989- Ahmad Sharifuddin Shamsuddin, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia 2012engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012Includes bibliographical referencesPRZSLConsumer behaviorDigital camerasBrand loyalty |
| spellingShingle | Consumer behavior Digital cameras Brand loyalty Tan, Kim Hock, 1989- Ahmad Sharifuddin Shamsuddin, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia The relationship of consumer personality trait, brand personality, and brand loyalty towards Canon digital camera / |
| title | The relationship of consumer personality trait, brand personality, and brand loyalty towards Canon digital camera / |
| title_full | The relationship of consumer personality trait, brand personality, and brand loyalty towards Canon digital camera / |
| title_fullStr | The relationship of consumer personality trait, brand personality, and brand loyalty towards Canon digital camera / |
| title_full_unstemmed | The relationship of consumer personality trait, brand personality, and brand loyalty towards Canon digital camera / |
| title_short | The relationship of consumer personality trait, brand personality, and brand loyalty towards Canon digital camera / |
| title_sort | relationship of consumer personality trait brand personality and brand loyalty towards canon digital camera |
| topic | Consumer behavior Digital cameras Brand loyalty |
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