The relationship of consumer personality trait, brand personality, and brand loyalty towards Canon digital camera /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

Bibliographic Details
Main Authors:	Tan, Kim Hock, 1989-, Ahmad Sharifuddin Shamsuddin, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:	eng
Published:	2012
Subjects:	Consumer behavior Digital cameras Brand loyalty

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