Dimensions of brand personality and their effect on brand loyalty and brand quality rating in contact lens industry /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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Johor Bahru, Johor : Universiti Teknologi Malaysia,
2012
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| Subjects: |
| _version_ | 1796746097786355712 |
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| author | Yeoh, Jo Ling, 1989-, author Mohd. Shoki Md. Ariff, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_facet | Yeoh, Jo Ling, 1989-, author Mohd. Shoki Md. Ariff, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_sort | Yeoh, Jo Ling, 1989-, author |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012 |
| first_indexed | 2024-03-05T12:49:18Z |
| format | |
| id | KOHA-OAI-TEST:486428 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T12:49:18Z |
| publishDate | 2012 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4864282020-12-19T17:17:57ZDimensions of brand personality and their effect on brand loyalty and brand quality rating in contact lens industry / Yeoh, Jo Ling, 1989-, author Mohd. Shoki Md. Ariff, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia Johor Bahru, Johor : Universiti Teknologi Malaysia,2012engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012Includes bibliographical references : p. 141-149.PRZSLBrand choiceConsumer behavior |
| spellingShingle | Brand choice Consumer behavior Yeoh, Jo Ling, 1989-, author Mohd. Shoki Md. Ariff, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia Dimensions of brand personality and their effect on brand loyalty and brand quality rating in contact lens industry / |
| title | Dimensions of brand personality and their effect on brand loyalty and brand quality rating in contact lens industry / |
| title_full | Dimensions of brand personality and their effect on brand loyalty and brand quality rating in contact lens industry / |
| title_fullStr | Dimensions of brand personality and their effect on brand loyalty and brand quality rating in contact lens industry / |
| title_full_unstemmed | Dimensions of brand personality and their effect on brand loyalty and brand quality rating in contact lens industry / |
| title_short | Dimensions of brand personality and their effect on brand loyalty and brand quality rating in contact lens industry / |
| title_sort | dimensions of brand personality and their effect on brand loyalty and brand quality rating in contact lens industry |
| topic | Brand choice Consumer behavior |
| work_keys_str_mv | AT yeohjoling1989author dimensionsofbrandpersonalityandtheireffectonbrandloyaltyandbrandqualityratingincontactlensindustry AT mohdshokimdariffsupervisor dimensionsofbrandpersonalityandtheireffectonbrandloyaltyandbrandqualityratingincontactlensindustry AT fakultipengurusandanpembangunansumbermanusia dimensionsofbrandpersonalityandtheireffectonbrandloyaltyandbrandqualityratingincontactlensindustry |