Dimensions of brand personality and their effect on brand loyalty and brand quality rating in contact lens industry /

Dimensions of brand personality and their effect on brand loyalty and brand quality rating in contact lens industry /

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Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

Bibliographic Details
Main Authors: Yeoh, Jo Ling, 1989-, author, Mohd. Shoki Md. Ariff, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2012
Subjects:
Brand choice
Consumer behavior

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