The attitude, ethical judgement and purchase intention toward fashion counterfeits among undergraduates university students /

The attitude, ethical judgement and purchase intention toward fashion counterfeits among undergraduates university students /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

Detalhes bibliográficos
Principais autores: Ng, Houi Houi, 1989- author, Rohaizat Baharun, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Formato:
Idioma:eng
Publicado em: 2012
Assuntos:
Product counterfeiting
Consumer behavior > Moral and ethical aspects
Fashion
Descrição
Resumo:Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

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