Credibility of blogs and its influence on consumer decision making : undergraduates perception towards blogs /

Credibility of blogs and its influence on consumer decision making : undergraduates perception towards blogs /

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Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

Bibliographic Details
Main Authors: Ong, Chin Yang, 1989-, author, Kamaruzzaman Abdul Rahim, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2012
Subjects:
Consumer satisfaction
Blogs
Social media
Description
Summary:Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

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