The role of extrinsic product cues in automotive brand preferences and purchase intentions /

The role of extrinsic product cues in automotive brand preferences and purchase intentions /

Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2013

Bibliographic Details
Main Authors: Saleh, Aayed Qasem Hasan, 1978-, Rohaizat Baharun, supervisor, Fakulti Pengurusan
Format:
Language:eng
Published: 2013
Subjects:
Customer services
Consumer behavior
Description
Summary:Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2013

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