The role of extrinsic product cues in automotive brand preferences and purchase intentions /
Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2013
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
| Published: |
2013
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| _version_ | 1796746376990687232 |
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| author | Saleh, Aayed Qasem Hasan, 1978- Rohaizat Baharun, supervisor Fakulti Pengurusan |
| author_facet | Saleh, Aayed Qasem Hasan, 1978- Rohaizat Baharun, supervisor Fakulti Pengurusan |
| author_sort | Saleh, Aayed Qasem Hasan, 1978- |
| collection | OCEAN |
| description | Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2013 |
| first_indexed | 2024-03-05T12:53:21Z |
| format | |
| id | KOHA-OAI-TEST:487767 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T12:53:21Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4877672020-12-19T17:18:01ZThe role of extrinsic product cues in automotive brand preferences and purchase intentions / Saleh, Aayed Qasem Hasan, 1978- Rohaizat Baharun, supervisor Fakulti Pengurusan 2013engThesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2013Includes bibliographical referencesSPSLCustomer servicesConsumer behavior |
| spellingShingle | Customer services Consumer behavior Saleh, Aayed Qasem Hasan, 1978- Rohaizat Baharun, supervisor Fakulti Pengurusan The role of extrinsic product cues in automotive brand preferences and purchase intentions / |
| title | The role of extrinsic product cues in automotive brand preferences and purchase intentions / |
| title_full | The role of extrinsic product cues in automotive brand preferences and purchase intentions / |
| title_fullStr | The role of extrinsic product cues in automotive brand preferences and purchase intentions / |
| title_full_unstemmed | The role of extrinsic product cues in automotive brand preferences and purchase intentions / |
| title_short | The role of extrinsic product cues in automotive brand preferences and purchase intentions / |
| title_sort | role of extrinsic product cues in automotive brand preferences and purchase intentions |
| topic | Customer services Consumer behavior |
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