The role of extrinsic product cues in automotive brand preferences and purchase intentions [electronic resource] /
Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2013
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| Format: | |
| Language: | eng |
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2013
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| _version_ | 1796746406056165376 |
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| author | Saleh, Aayed Qasem Hasan, 1978- |
| author_facet | Saleh, Aayed Qasem Hasan, 1978- |
| author_sort | Saleh, Aayed Qasem Hasan, 1978- |
| collection | OCEAN |
| description | Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2013 |
| first_indexed | 2024-03-05T12:53:46Z |
| format | |
| id | KOHA-OAI-TEST:487909 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T12:53:46Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4879092020-12-19T17:18:01ZThe role of extrinsic product cues in automotive brand preferences and purchase intentions [electronic resource] / Saleh, Aayed Qasem Hasan, 1978- 2013engThesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2013Includes bibliographical referencesPSZJBLConsumer behaviorCustomer services |
| spellingShingle | Consumer behavior Customer services Saleh, Aayed Qasem Hasan, 1978- The role of extrinsic product cues in automotive brand preferences and purchase intentions [electronic resource] / |
| title | The role of extrinsic product cues in automotive brand preferences and purchase intentions [electronic resource] / |
| title_full | The role of extrinsic product cues in automotive brand preferences and purchase intentions [electronic resource] / |
| title_fullStr | The role of extrinsic product cues in automotive brand preferences and purchase intentions [electronic resource] / |
| title_full_unstemmed | The role of extrinsic product cues in automotive brand preferences and purchase intentions [electronic resource] / |
| title_short | The role of extrinsic product cues in automotive brand preferences and purchase intentions [electronic resource] / |
| title_sort | role of extrinsic product cues in automotive brand preferences and purchase intentions electronic resource |
| topic | Consumer behavior Customer services |
| work_keys_str_mv | AT salehaayedqasemhasan1978 theroleofextrinsicproductcuesinautomotivebrandpreferencesandpurchaseintentionselectronicresource AT salehaayedqasemhasan1978 roleofextrinsicproductcuesinautomotivebrandpreferencesandpurchaseintentionselectronicresource |