Principles of marketing /
PSZJBL
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New Jersey : Pearson,
2004
|
| Subjects: |
| _version_ | 1826454595721756672 |
|---|---|
| author | 301835 Kotler, Philip Armstrong, Gary |
| author_facet | 301835 Kotler, Philip Armstrong, Gary |
| author_sort | 301835 Kotler, Philip |
| collection | OCEAN |
| description | PSZJBL |
| first_indexed | 2024-03-05T12:55:17Z |
| format | |
| id | KOHA-OAI-TEST:488415 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T12:55:17Z |
| publishDate | 2004 |
| publisher | New Jersey : Pearson, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4884152020-12-19T17:18:02ZPrinciples of marketing / 301835 Kotler, Philip Armstrong, Gary New Jersey : Pearson,2004engPSZJBLMarketingURN:ISBN:9780131212763(pbk.) |
| spellingShingle | Marketing 301835 Kotler, Philip Armstrong, Gary Principles of marketing / |
| title | Principles of marketing / |
| title_full | Principles of marketing / |
| title_fullStr | Principles of marketing / |
| title_full_unstemmed | Principles of marketing / |
| title_short | Principles of marketing / |
| title_sort | principles of marketing |
| topic | Marketing |
| work_keys_str_mv | AT 301835kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing |