Emerging trends, threats, and opportunities in international marketing : what executives need to know /

Includes bibliographical references and index.

Detalles Bibliográficos
Main Authors: 461204 Czinkota, Michael R., Ronkainen, Ilkka A., Kotabe, Masaaki.
Formato:
Idioma:eng
Publicado: New York : Business Expert Press, 2010
Subjects:
Descripción
Summary:Includes bibliographical references and index.