Emerging trends, threats, and opportunities in international marketing : what executives need to know /
Includes bibliographical references and index.
Main Authors: | 461204 Czinkota, Michael R., Ronkainen, Ilkka A., Kotabe, Masaaki. |
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Format: | |
Language: | eng |
Published: |
New York : Business Expert Press,
2010
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Subjects: |
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