Marketing : the core /
Includes bibliographical references (p. 455-478) and index
| Main Authors: | , , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York, N.Y. : McGraw-Hill/Irwin,
c201
|
| Subjects: |
| _version_ | 1826455249220534272 |
|---|---|
| author | 193477 Kerin, Roger A. Hartley, Steven William Rudelius, William |
| author_facet | 193477 Kerin, Roger A. Hartley, Steven William Rudelius, William |
| author_sort | 193477 Kerin, Roger A. |
| collection | OCEAN |
| description | Includes bibliographical references (p. 455-478) and index |
| first_indexed | 2024-03-05T13:04:56Z |
| format | |
| id | KOHA-OAI-TEST:491624 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T13:04:56Z |
| publishDate | c201 |
| publisher | New York, N.Y. : McGraw-Hill/Irwin, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4916242020-12-19T17:18:10ZMarketing : the core / 193477 Kerin, Roger A. Hartley, Steven William Rudelius, William New York, N.Y. : McGraw-Hill/Irwin,c2013engIncludes bibliographical references (p. 455-478) and indexPSZJBLMarketingURN:ISBN:9780078028922 (pbk.)URN:ISBN:0078028922 (pbk.) |
| spellingShingle | Marketing 193477 Kerin, Roger A. Hartley, Steven William Rudelius, William Marketing : the core / |
| title | Marketing : the core / |
| title_full | Marketing : the core / |
| title_fullStr | Marketing : the core / |
| title_full_unstemmed | Marketing : the core / |
| title_short | Marketing : the core / |
| title_sort | marketing the core |
| topic | Marketing |
| work_keys_str_mv | AT 193477kerinrogera marketingthecore AT hartleystevenwilliam marketingthecore AT rudeliuswilliam marketingthecore |