Business marketing : connecting strategy, relationships, and learning /
PSZKLL
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Boston : McGraw-Hill Irwin,
2009
|
| Subjects: |
| _version_ | 1796747886019477504 |
|---|---|
| author | Dwyer, F. Robert. Tanner, John F. |
| author_facet | Dwyer, F. Robert. Tanner, John F. |
| author_sort | Dwyer, F. Robert. |
| collection | OCEAN |
| description | PSZKLL |
| first_indexed | 2024-03-05T13:14:45Z |
| format | |
| id | KOHA-OAI-TEST:494911 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T13:14:45Z |
| publishDate | 2009 |
| publisher | Boston : McGraw-Hill Irwin, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4949112020-12-19T17:18:17ZBusiness marketing : connecting strategy, relationships, and learning / Dwyer, F. Robert. Tanner, John F. Boston : McGraw-Hill Irwin,2009.engPSZKLLMarketing.URN:ISBN:9780071263436(pbk.) |
| spellingShingle | Marketing. Dwyer, F. Robert. Tanner, John F. Business marketing : connecting strategy, relationships, and learning / |
| title | Business marketing : connecting strategy, relationships, and learning / |
| title_full | Business marketing : connecting strategy, relationships, and learning / |
| title_fullStr | Business marketing : connecting strategy, relationships, and learning / |
| title_full_unstemmed | Business marketing : connecting strategy, relationships, and learning / |
| title_short | Business marketing : connecting strategy, relationships, and learning / |
| title_sort | business marketing connecting strategy relationships and learning |
| topic | Marketing. |
| work_keys_str_mv | AT dwyerfrobert businessmarketingconnectingstrategyrelationshipsandlearning AT tannerjohnf businessmarketingconnectingstrategyrelationshipsandlearning |