The ten principles behind great customer experiences /
Includes bibliographical references and index
| Main Author: | |
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| Format: | |
| Language: | eng |
| Published: |
Harlow, England ; New York : Pearson Education,
2013
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| Subjects: |
| _version_ | 1826455995521433600 |
|---|---|
| author | Watkinson, Matt |
| author_facet | Watkinson, Matt |
| author_sort | Watkinson, Matt |
| collection | OCEAN |
| description | Includes bibliographical references and index |
| first_indexed | 2024-03-05T13:15:55Z |
| format | |
| id | KOHA-OAI-TEST:495302 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T13:15:55Z |
| publishDate | 2013 |
| publisher | Harlow, England ; New York : Pearson Education, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4953022020-12-19T17:18:18ZThe ten principles behind great customer experiences / Watkinson, Matt Harlow, England ; New York : Pearson Education,2013engIncludes bibliographical references and indexPreface -- Acknowledgements -- Introduction -- Why the customer experience matters -- Why customer experiences aren't improving -- The ten principles behind great customer experiences -- Great customer experiences strongly reflect the customer's identity -- Great customer experiences satisfy our higher objectives -- Great customer experiences leave nothing to chance -- Great customer experiences set and then meet expectations -- Great customer experiences are effortless -- Great customer experiences are stress free -- Great customer experiences indulge the senses -- Great customer experiences are socially engaging -- Great customer experiences put the customer in control -- Great customer experiences consider the emotions -- Bringing it all together : the Apple customer experience -- Final thoughtsPSZJBLCustomer servicesCustomer relationsConsumer satisfactionURN:ISBN:0273775081 (pbk.)URN:ISBN:URN:ISBN:9780273775980 (ePub)URN:ISBN:0273775987 (ePub)URN:ISBN:9780273775089 (pbk.) |
| spellingShingle | Customer services Customer relations Consumer satisfaction Watkinson, Matt The ten principles behind great customer experiences / |
| title | The ten principles behind great customer experiences / |
| title_full | The ten principles behind great customer experiences / |
| title_fullStr | The ten principles behind great customer experiences / |
| title_full_unstemmed | The ten principles behind great customer experiences / |
| title_short | The ten principles behind great customer experiences / |
| title_sort | ten principles behind great customer experiences |
| topic | Customer services Customer relations Consumer satisfaction |
| work_keys_str_mv | AT watkinsonmatt thetenprinciplesbehindgreatcustomerexperiences AT watkinsonmatt tenprinciplesbehindgreatcustomerexperiences |