Social media and public relations : eight new practices for the pr professional /
Includes bibliographical references and index
Main Author: | |
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Format: | |
Language: | eng |
Published: |
Upper Saddle River, N.J. : FT Press,
c201
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_version_ | 1826455995720663040 |
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author | Breakenridge, Deirdre K. |
author_facet | Breakenridge, Deirdre K. |
author_sort | Breakenridge, Deirdre K. |
collection | OCEAN |
description | Includes bibliographical references and index |
first_indexed | 2024-03-05T13:15:55Z |
format | |
id | KOHA-OAI-TEST:495303 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T13:15:55Z |
publishDate | c201 |
publisher | Upper Saddle River, N.J. : FT Press, |
record_format | dspace |
spelling | KOHA-OAI-TEST:4953032020-12-19T17:18:18ZSocial media and public relations : eight new practices for the pr professional / Breakenridge, Deirdre K. Upper Saddle River, N.J. : FT Press,c2012engIncludes bibliographical references and indexIntroduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer & change agent -- The future of pr and social media.PSZJBLSocial mediaPublic relationsURN:ISBN:9780132983211 (pbk.) |
spellingShingle | Social media Public relations Breakenridge, Deirdre K. Social media and public relations : eight new practices for the pr professional / |
title | Social media and public relations : eight new practices for the pr professional / |
title_full | Social media and public relations : eight new practices for the pr professional / |
title_fullStr | Social media and public relations : eight new practices for the pr professional / |
title_full_unstemmed | Social media and public relations : eight new practices for the pr professional / |
title_short | Social media and public relations : eight new practices for the pr professional / |
title_sort | social media and public relations eight new practices for the pr professional |
topic | Social media Public relations |
work_keys_str_mv | AT breakenridgedeirdrek socialmediaandpublicrelationseightnewpracticesfortheprprofessional |