Social media and public relations : eight new practices for the pr professional /
Includes bibliographical references and index
| Main Author: | |
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| Format: | |
| Language: | eng |
| Published: |
Upper Saddle River, N.J. : FT Press,
c201
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| Subjects: |
| _version_ | 1826455995720663040 |
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| author | Breakenridge, Deirdre K. |
| author_facet | Breakenridge, Deirdre K. |
| author_sort | Breakenridge, Deirdre K. |
| collection | OCEAN |
| description | Includes bibliographical references and index |
| first_indexed | 2024-03-05T13:15:55Z |
| format | |
| id | KOHA-OAI-TEST:495303 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T13:15:55Z |
| publishDate | c201 |
| publisher | Upper Saddle River, N.J. : FT Press, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4953032020-12-19T17:18:18ZSocial media and public relations : eight new practices for the pr professional / Breakenridge, Deirdre K. Upper Saddle River, N.J. : FT Press,c2012engIncludes bibliographical references and indexIntroduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer & change agent -- The future of pr and social media.PSZJBLSocial mediaPublic relationsURN:ISBN:9780132983211 (pbk.) |
| spellingShingle | Social media Public relations Breakenridge, Deirdre K. Social media and public relations : eight new practices for the pr professional / |
| title | Social media and public relations : eight new practices for the pr professional / |
| title_full | Social media and public relations : eight new practices for the pr professional / |
| title_fullStr | Social media and public relations : eight new practices for the pr professional / |
| title_full_unstemmed | Social media and public relations : eight new practices for the pr professional / |
| title_short | Social media and public relations : eight new practices for the pr professional / |
| title_sort | social media and public relations eight new practices for the pr professional |
| topic | Social media Public relations |
| work_keys_str_mv | AT breakenridgedeirdrek socialmediaandpublicrelationseightnewpracticesfortheprprofessional |