Social media and public relations : eight new practices for the pr professional /

Includes bibliographical references and index

Bibliographic Details
Main Author: Breakenridge, Deirdre K.
Format:
Language:eng
Published: Upper Saddle River, N.J. : FT Press, c201
Subjects:
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author Breakenridge, Deirdre K.
author_facet Breakenridge, Deirdre K.
author_sort Breakenridge, Deirdre K.
collection OCEAN
description Includes bibliographical references and index
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institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T13:15:55Z
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publisher Upper Saddle River, N.J. : FT Press,
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spelling KOHA-OAI-TEST:4953032020-12-19T17:18:18ZSocial media and public relations : eight new practices for the pr professional / Breakenridge, Deirdre K. Upper Saddle River, N.J. : FT Press,c2012engIncludes bibliographical references and indexIntroduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer & change agent -- The future of pr and social media.PSZJBLSocial mediaPublic relationsURN:ISBN:9780132983211 (pbk.)
spellingShingle Social media
Public relations
Breakenridge, Deirdre K.
Social media and public relations : eight new practices for the pr professional /
title Social media and public relations : eight new practices for the pr professional /
title_full Social media and public relations : eight new practices for the pr professional /
title_fullStr Social media and public relations : eight new practices for the pr professional /
title_full_unstemmed Social media and public relations : eight new practices for the pr professional /
title_short Social media and public relations : eight new practices for the pr professional /
title_sort social media and public relations eight new practices for the pr professional
topic Social media
Public relations
work_keys_str_mv AT breakenridgedeirdrek socialmediaandpublicrelationseightnewpracticesfortheprprofessional