Consumer behavior [electronic resource] : building marketing strategy /
Includes bibliographical references and index.
| Autors principals: | , |
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| Format: | |
| Idioma: | eng |
| Publicat: |
New York, McGraw-Hill,
2013
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| Matèries: |
| _version_ | 1826456025230737408 |
|---|---|
| author | 363291 Hawkins, Del I. Mothersbaugh, David L. 175503 |
| author_facet | 363291 Hawkins, Del I. Mothersbaugh, David L. 175503 |
| author_sort | 363291 Hawkins, Del I. |
| collection | OCEAN |
| description | Includes bibliographical references and index. |
| first_indexed | 2024-03-05T13:16:21Z |
| format | |
| id | KOHA-OAI-TEST:495447 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T13:16:21Z |
| publishDate | 2013 |
| publisher | New York, McGraw-Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4954472022-01-11T03:36:22ZConsumer behavior [electronic resource] : building marketing strategy / 363291 Hawkins, Del I. Mothersbaugh, David L. 175503 New York, McGraw-Hill,2013engIncludes bibliographical references and index.PSZJBLConsumer behaviorMarket surveysURN:ISBN:9780077325060 |
| spellingShingle | Consumer behavior Market surveys 363291 Hawkins, Del I. Mothersbaugh, David L. 175503 Consumer behavior [electronic resource] : building marketing strategy / |
| title | Consumer behavior [electronic resource] : building marketing strategy / |
| title_full | Consumer behavior [electronic resource] : building marketing strategy / |
| title_fullStr | Consumer behavior [electronic resource] : building marketing strategy / |
| title_full_unstemmed | Consumer behavior [electronic resource] : building marketing strategy / |
| title_short | Consumer behavior [electronic resource] : building marketing strategy / |
| title_sort | consumer behavior electronic resource building marketing strategy |
| topic | Consumer behavior Market surveys |
| work_keys_str_mv | AT 363291hawkinsdeli consumerbehaviorelectronicresourcebuildingmarketingstrategy AT mothersbaughdavidl175503 consumerbehaviorelectronicresourcebuildingmarketingstrategy |