Consumer behavior [electronic resource] : building marketing strategy /

Includes bibliographical references and index.

Bibliographic Details
Main Authors:	363291 Hawkins, Del I., Mothersbaugh, David L. 175503
Format:
Language:	eng
Published:	New York, McGraw-Hill, 2013
Subjects:	Consumer behavior Market surveys

Consumer behavior [electronic resource] : building marketing strategy / by 363291 Hawkins, Del I., Mothersbaugh, David L., Best, Roger J.

Published 2007