Marketing in the round : how to develop an integrated marketing campaign in digital era /
PSZJBL
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Indianapolis, Ind. : Que Pub.,
c201
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| Subjects: |
| _version_ | 1826456070780878848 |
|---|---|
| author | Dietrich, Gini Livingston, Geoff |
| author_facet | Dietrich, Gini Livingston, Geoff |
| author_sort | Dietrich, Gini |
| collection | OCEAN |
| description | PSZJBL |
| first_indexed | 2024-03-05T13:16:59Z |
| format | |
| id | KOHA-OAI-TEST:495656 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T13:16:59Z |
| publishDate | c201 |
| publisher | Indianapolis, Ind. : Que Pub., |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4956562020-12-19T17:18:19ZMarketing in the round : how to develop an integrated marketing campaign in digital era / Dietrich, Gini Livingston, Geoff Indianapolis, Ind. : Que Pub.,c2012engPSZJBLMarketingInternet marketingSocial mediaMass mediaURN:ISBN:9780789749178 (hbk.) |
| spellingShingle | Marketing Internet marketing Social media Mass media Dietrich, Gini Livingston, Geoff Marketing in the round : how to develop an integrated marketing campaign in digital era / |
| title | Marketing in the round : how to develop an integrated marketing campaign in digital era / |
| title_full | Marketing in the round : how to develop an integrated marketing campaign in digital era / |
| title_fullStr | Marketing in the round : how to develop an integrated marketing campaign in digital era / |
| title_full_unstemmed | Marketing in the round : how to develop an integrated marketing campaign in digital era / |
| title_short | Marketing in the round : how to develop an integrated marketing campaign in digital era / |
| title_sort | marketing in the round how to develop an integrated marketing campaign in digital era |
| topic | Marketing Internet marketing Social media Mass media |
| work_keys_str_mv | AT dietrichgini marketingintheroundhowtodevelopanintegratedmarketingcampaignindigitalera AT livingstongeoff marketingintheroundhowtodevelopanintegratedmarketingcampaignindigitalera |