Strategic positioning : creating growth, generating profits and achieving performance /
Positioning is strategic. It involves establishing a favourable image or opinion in people's minds, be it a company, product, or service. Strategic Positioning shows how world class positioning can be developed based on the most current techniques in use. The techniques are presented in a pract...
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| フォーマット: | text |
| 言語: | eng |
| 出版事項: |
Selangor : Oxford University Press,
2000
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| 要約: | Positioning is strategic. It involves establishing a favourable image or opinion in people's minds, be it a company, product, or service. Strategic Positioning shows how world class positioning can be developed based on the most current techniques in use. The techniques are presented in a practical step-by-step method and illustrated with relevant examples and case studies. |
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