Strategic positioning : creating growth, generating profits and achieving performance /
Positioning is strategic. It involves establishing a favourable image or opinion in people's minds, be it a company, product, or service. Strategic Positioning shows how world class positioning can be developed based on the most current techniques in use. The techniques are presented in a pract...
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| Format: | text |
| Language: | eng |
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Selangor : Oxford University Press,
2000
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| _version_ | 1826364965663014912 |
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| author | Temporal, Paul, author 259394 |
| author_facet | Temporal, Paul, author 259394 |
| author_sort | Temporal, Paul, author 259394 |
| collection | OCEAN |
| description | Positioning is strategic. It involves establishing a favourable image or opinion in people's minds, be it a company, product, or service. Strategic Positioning shows how world class positioning can be developed based on the most current techniques in use. The techniques are presented in a practical step-by-step method and illustrated with relevant examples and case studies. |
| first_indexed | 2024-03-04T14:57:52Z |
| format | text |
| id | KOHA-OAI-TEST:49772 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T14:57:52Z |
| publishDate | 2000 |
| publisher | Selangor : Oxford University Press, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:497722024-02-12T03:15:36ZStrategic positioning : creating growth, generating profits and achieving performance / Temporal, Paul, author 259394 textSelangor : Oxford University Press,2000engPositioning is strategic. It involves establishing a favourable image or opinion in people's minds, be it a company, product, or service. Strategic Positioning shows how world class positioning can be developed based on the most current techniques in use. The techniques are presented in a practical step-by-step method and illustrated with relevant examples and case studies.Positioning is strategic. It involves establishing a favourable image or opinion in people's minds, be it a company, product, or service. Strategic Positioning shows how world class positioning can be developed based on the most current techniques in use. The techniques are presented in a practical step-by-step method and illustrated with relevant examples and case studies.A. Karim Akitek;CorporationsStrategic planningIndustrial managementURN:ISBN:9835600570 |
| spellingShingle | Corporations Strategic planning Industrial management Temporal, Paul, author 259394 Strategic positioning : creating growth, generating profits and achieving performance / |
| title | Strategic positioning : creating growth, generating profits and achieving performance / |
| title_full | Strategic positioning : creating growth, generating profits and achieving performance / |
| title_fullStr | Strategic positioning : creating growth, generating profits and achieving performance / |
| title_full_unstemmed | Strategic positioning : creating growth, generating profits and achieving performance / |
| title_short | Strategic positioning : creating growth, generating profits and achieving performance / |
| title_sort | strategic positioning creating growth generating profits and achieving performance |
| topic | Corporations Strategic planning Industrial management |
| work_keys_str_mv | AT temporalpaulauthor259394 strategicpositioningcreatinggrowthgeneratingprofitsandachievingperformance |