Strategic positioning : creating growth, generating profits and achieving performance /

Positioning is strategic. It involves establishing a favourable image or opinion in people's minds, be it a company, product, or service. Strategic Positioning shows how world class positioning can be developed based on the most current techniques in use. The techniques are presented in a pract...

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Bibliographic Details
Main Author: Temporal, Paul, author 259394
Format: text
Language:eng
Published: Selangor : Oxford University Press, 2000
Subjects:
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author Temporal, Paul, author 259394
author_facet Temporal, Paul, author 259394
author_sort Temporal, Paul, author 259394
collection OCEAN
description Positioning is strategic. It involves establishing a favourable image or opinion in people's minds, be it a company, product, or service. Strategic Positioning shows how world class positioning can be developed based on the most current techniques in use. The techniques are presented in a practical step-by-step method and illustrated with relevant examples and case studies.
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institution Universiti Teknologi Malaysia - OCEAN
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publisher Selangor : Oxford University Press,
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spelling KOHA-OAI-TEST:497722024-02-12T03:15:36ZStrategic positioning : creating growth, generating profits and achieving performance / Temporal, Paul, author 259394 textSelangor : Oxford University Press,2000engPositioning is strategic. It involves establishing a favourable image or opinion in people's minds, be it a company, product, or service. Strategic Positioning shows how world class positioning can be developed based on the most current techniques in use. The techniques are presented in a practical step-by-step method and illustrated with relevant examples and case studies.Positioning is strategic. It involves establishing a favourable image or opinion in people's minds, be it a company, product, or service. Strategic Positioning shows how world class positioning can be developed based on the most current techniques in use. The techniques are presented in a practical step-by-step method and illustrated with relevant examples and case studies.A. Karim Akitek;CorporationsStrategic planningIndustrial managementURN:ISBN:9835600570
spellingShingle Corporations
Strategic planning
Industrial management
Temporal, Paul, author 259394
Strategic positioning : creating growth, generating profits and achieving performance /
title Strategic positioning : creating growth, generating profits and achieving performance /
title_full Strategic positioning : creating growth, generating profits and achieving performance /
title_fullStr Strategic positioning : creating growth, generating profits and achieving performance /
title_full_unstemmed Strategic positioning : creating growth, generating profits and achieving performance /
title_short Strategic positioning : creating growth, generating profits and achieving performance /
title_sort strategic positioning creating growth generating profits and achieving performance
topic Corporations
Strategic planning
Industrial management
work_keys_str_mv AT temporalpaulauthor259394 strategicpositioningcreatinggrowthgeneratingprofitsandachievingperformance