Strategic positioning : creating growth, generating profits and achieving performance /
Positioning is strategic. It involves establishing a favourable image or opinion in people's minds, be it a company, product, or service. Strategic Positioning shows how world class positioning can be developed based on the most current techniques in use. The techniques are presented in a pract...
Main Author: | |
---|---|
Format: | text |
Language: | eng |
Published: |
Selangor : Oxford University Press,
2000
|
Subjects: |
_version_ | 1826364965663014912 |
---|---|
author | Temporal, Paul, author 259394 |
author_facet | Temporal, Paul, author 259394 |
author_sort | Temporal, Paul, author 259394 |
collection | OCEAN |
description | Positioning is strategic. It involves establishing a favourable image or opinion in people's minds, be it a company, product, or service. Strategic Positioning shows how world class positioning can be developed based on the most current techniques in use. The techniques are presented in a practical step-by-step method and illustrated with relevant examples and case studies. |
first_indexed | 2024-03-04T14:57:52Z |
format | text |
id | KOHA-OAI-TEST:49772 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-04T14:57:52Z |
publishDate | 2000 |
publisher | Selangor : Oxford University Press, |
record_format | dspace |
spelling | KOHA-OAI-TEST:497722024-02-12T03:15:36ZStrategic positioning : creating growth, generating profits and achieving performance / Temporal, Paul, author 259394 textSelangor : Oxford University Press,2000engPositioning is strategic. It involves establishing a favourable image or opinion in people's minds, be it a company, product, or service. Strategic Positioning shows how world class positioning can be developed based on the most current techniques in use. The techniques are presented in a practical step-by-step method and illustrated with relevant examples and case studies.Positioning is strategic. It involves establishing a favourable image or opinion in people's minds, be it a company, product, or service. Strategic Positioning shows how world class positioning can be developed based on the most current techniques in use. The techniques are presented in a practical step-by-step method and illustrated with relevant examples and case studies.A. Karim Akitek;CorporationsStrategic planningIndustrial managementURN:ISBN:9835600570 |
spellingShingle | Corporations Strategic planning Industrial management Temporal, Paul, author 259394 Strategic positioning : creating growth, generating profits and achieving performance / |
title | Strategic positioning : creating growth, generating profits and achieving performance / |
title_full | Strategic positioning : creating growth, generating profits and achieving performance / |
title_fullStr | Strategic positioning : creating growth, generating profits and achieving performance / |
title_full_unstemmed | Strategic positioning : creating growth, generating profits and achieving performance / |
title_short | Strategic positioning : creating growth, generating profits and achieving performance / |
title_sort | strategic positioning creating growth generating profits and achieving performance |
topic | Corporations Strategic planning Industrial management |
work_keys_str_mv | AT temporalpaulauthor259394 strategicpositioningcreatinggrowthgeneratingprofitsandachievingperformance |