Contemporary advertising and integrated marketing communications /

Contemporary advertising and integrated marketing communications /

Includes bibliographical references and indexes

Dettagli Bibliografici
Autori principali: 207655 Arens, William F., Weigold, Michael F., 1958-, author, Arens, Christian
Natura:
Lingua:eng
Pubblicazione: New York, NY : McGraw-Hill/Irwin, c201
Soggetti:
Advertising
Marketing
Descrizione
Riassunto:Includes bibliographical references and indexes

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