Contemporary advertising and integrated marketing communications /

Includes bibliographical references and indexes

书目详细资料
Main Authors: 207655 Arens, William F., Weigold, Michael F., 1958-, author, Arens, Christian
格式:
语言:eng
出版: New York, NY : McGraw-Hill/Irwin, c201
主题:
实物特征
总结:Includes bibliographical references and indexes