Contemporary advertising and integrated marketing communications /
Includes bibliographical references and indexes
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
| Published: |
New York, NY : McGraw-Hill/Irwin,
c201
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| Subjects: |
| _version_ | 1826457147946303488 |
|---|---|
| author | 207655 Arens, William F. Weigold, Michael F., 1958-, author Arens, Christian |
| author_facet | 207655 Arens, William F. Weigold, Michael F., 1958-, author Arens, Christian |
| author_sort | 207655 Arens, William F. |
| collection | OCEAN |
| description | Includes bibliographical references and indexes |
| first_indexed | 2024-03-05T13:32:52Z |
| format | |
| id | KOHA-OAI-TEST:500946 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T13:32:52Z |
| publishDate | c201 |
| publisher | New York, NY : McGraw-Hill/Irwin, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5009462020-12-19T17:18:32ZContemporary advertising and integrated marketing communications / 207655 Arens, William F. Weigold, Michael F., 1958-, author Arens, Christian New York, NY : McGraw-Hill/Irwin,c2013engIncludes bibliographical references and indexesPSZJBLAdvertisingMarketingURN:ISBN:9780071318389 (pbk.) |
| spellingShingle | Advertising Marketing 207655 Arens, William F. Weigold, Michael F., 1958-, author Arens, Christian Contemporary advertising and integrated marketing communications / |
| title | Contemporary advertising and integrated marketing communications / |
| title_full | Contemporary advertising and integrated marketing communications / |
| title_fullStr | Contemporary advertising and integrated marketing communications / |
| title_full_unstemmed | Contemporary advertising and integrated marketing communications / |
| title_short | Contemporary advertising and integrated marketing communications / |
| title_sort | contemporary advertising and integrated marketing communications |
| topic | Advertising Marketing |
| work_keys_str_mv | AT 207655arenswilliamf contemporaryadvertisingandintegratedmarketingcommunications AT weigoldmichaelf1958author contemporaryadvertisingandintegratedmarketingcommunications AT arenschristian contemporaryadvertisingandintegratedmarketingcommunications |