Contemporary advertising and integrated marketing communications /

Includes bibliographical references and indexes

Bibliographic Details
Main Authors: 207655 Arens, William F., Weigold, Michael F., 1958-, author, Arens, Christian
Format:
Language:eng
Published: New York, NY : McGraw-Hill/Irwin, c201
Subjects:
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author 207655 Arens, William F.
Weigold, Michael F., 1958-, author
Arens, Christian
author_facet 207655 Arens, William F.
Weigold, Michael F., 1958-, author
Arens, Christian
author_sort 207655 Arens, William F.
collection OCEAN
description Includes bibliographical references and indexes
first_indexed 2024-03-05T13:32:52Z
format
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institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T13:32:52Z
publishDate c201
publisher New York, NY : McGraw-Hill/Irwin,
record_format dspace
spelling KOHA-OAI-TEST:5009462020-12-19T17:18:32ZContemporary advertising and integrated marketing communications / 207655 Arens, William F. Weigold, Michael F., 1958-, author Arens, Christian New York, NY : McGraw-Hill/Irwin,c2013engIncludes bibliographical references and indexesPSZJBLAdvertisingMarketingURN:ISBN:9780071318389 (pbk.)
spellingShingle Advertising
Marketing
207655 Arens, William F.
Weigold, Michael F., 1958-, author
Arens, Christian
Contemporary advertising and integrated marketing communications /
title Contemporary advertising and integrated marketing communications /
title_full Contemporary advertising and integrated marketing communications /
title_fullStr Contemporary advertising and integrated marketing communications /
title_full_unstemmed Contemporary advertising and integrated marketing communications /
title_short Contemporary advertising and integrated marketing communications /
title_sort contemporary advertising and integrated marketing communications
topic Advertising
Marketing
work_keys_str_mv AT 207655arenswilliamf contemporaryadvertisingandintegratedmarketingcommunications
AT weigoldmichaelf1958author contemporaryadvertisingandintegratedmarketingcommunications
AT arenschristian contemporaryadvertisingandintegratedmarketingcommunications