Contemporary advertising and integrated marketing communications /
Includes bibliographical references and indexes
Main Authors: | , , |
---|---|
Format: | |
Language: | eng |
Published: |
New York, NY : McGraw-Hill/Irwin,
c201
|
Subjects: |
_version_ | 1826457147946303488 |
---|---|
author | 207655 Arens, William F. Weigold, Michael F., 1958-, author Arens, Christian |
author_facet | 207655 Arens, William F. Weigold, Michael F., 1958-, author Arens, Christian |
author_sort | 207655 Arens, William F. |
collection | OCEAN |
description | Includes bibliographical references and indexes |
first_indexed | 2024-03-05T13:32:52Z |
format | |
id | KOHA-OAI-TEST:500946 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T13:32:52Z |
publishDate | c201 |
publisher | New York, NY : McGraw-Hill/Irwin, |
record_format | dspace |
spelling | KOHA-OAI-TEST:5009462020-12-19T17:18:32ZContemporary advertising and integrated marketing communications / 207655 Arens, William F. Weigold, Michael F., 1958-, author Arens, Christian New York, NY : McGraw-Hill/Irwin,c2013engIncludes bibliographical references and indexesPSZJBLAdvertisingMarketingURN:ISBN:9780071318389 (pbk.) |
spellingShingle | Advertising Marketing 207655 Arens, William F. Weigold, Michael F., 1958-, author Arens, Christian Contemporary advertising and integrated marketing communications / |
title | Contemporary advertising and integrated marketing communications / |
title_full | Contemporary advertising and integrated marketing communications / |
title_fullStr | Contemporary advertising and integrated marketing communications / |
title_full_unstemmed | Contemporary advertising and integrated marketing communications / |
title_short | Contemporary advertising and integrated marketing communications / |
title_sort | contemporary advertising and integrated marketing communications |
topic | Advertising Marketing |
work_keys_str_mv | AT 207655arenswilliamf contemporaryadvertisingandintegratedmarketingcommunications AT weigoldmichaelf1958author contemporaryadvertisingandintegratedmarketingcommunications AT arenschristian contemporaryadvertisingandintegratedmarketingcommunications |