Contemporary advertising and integrated marketing communications /

Contemporary advertising and integrated marketing communications /

Includes bibliographical references and indexes

Bibliographic Details
Main Authors:	207655 Arens, William F., Weigold, Michael F., 1958-, author, Arens, Christian
Format:
Language:	eng
Published:	New York, NY : McGraw-Hill/Irwin, c201
Subjects:	Advertising Marketing

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