Contemporary advertising and integrated marketing communications /

Contemporary advertising and integrated marketing communications /

Includes bibliographical references and indexes

Detalhes bibliográficos
Principais autores:	207655 Arens, William F., Weigold, Michael F., 1958-, author, Arens, Christian
Formato:
Idioma:	eng
Publicado em:	New York, NY : McGraw-Hill/Irwin, c201
Assuntos:	Advertising Marketing

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