Consumer behavior analysis : (a) rational approach to consumer choice /
Includes bibliographical references and index.
| Main Authors: | , |
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| Format: | |
| Language: | eng |
| Published: |
London : Routledge,
2013
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| Subjects: |
| _version_ | 1796749405471113216 |
|---|---|
| author | Hantula, Donald A. Wells, Victoria K., editor |
| author_facet | Hantula, Donald A. Wells, Victoria K., editor |
| author_sort | Hantula, Donald A. |
| collection | OCEAN |
| description | Includes bibliographical references and index. |
| first_indexed | 2024-03-05T13:36:29Z |
| format | |
| id | KOHA-OAI-TEST:502139 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T13:36:29Z |
| publishDate | 2013 |
| publisher | London : Routledge, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5021392020-12-19T17:18:35ZConsumer behavior analysis : (a) rational approach to consumer choice / Hantula, Donald A. Wells, Victoria K., editor London : Routledge,2013.engIncludes bibliographical references and index.PSZKLLConsumer behavior.PsychologyURN:ISBN:9780415519205 (hbk) |
| spellingShingle | Consumer behavior. Psychology Hantula, Donald A. Wells, Victoria K., editor Consumer behavior analysis : (a) rational approach to consumer choice / |
| title | Consumer behavior analysis : (a) rational approach to consumer choice / |
| title_full | Consumer behavior analysis : (a) rational approach to consumer choice / |
| title_fullStr | Consumer behavior analysis : (a) rational approach to consumer choice / |
| title_full_unstemmed | Consumer behavior analysis : (a) rational approach to consumer choice / |
| title_short | Consumer behavior analysis : (a) rational approach to consumer choice / |
| title_sort | consumer behavior analysis a rational approach to consumer choice |
| topic | Consumer behavior. Psychology |
| work_keys_str_mv | AT hantuladonalda consumerbehavioranalysisarationalapproachtoconsumerchoice AT wellsvictoriakeditor consumerbehavioranalysisarationalapproachtoconsumerchoice |