The essentials of marketing research /
Includes bibliographical references and index.
| Autor Principal: | |
|---|---|
| Formato: | |
| Idioma: | eng |
| Publicado: |
New York : Routledge,
2013
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| Subjects: |
| _version_ | 1826457402389561344 |
|---|---|
| author | Silver, Lawrence S. |
| author_facet | Silver, Lawrence S. |
| author_sort | Silver, Lawrence S. |
| collection | OCEAN |
| description | Includes bibliographical references and index. |
| first_indexed | 2024-03-05T13:36:43Z |
| format | |
| id | KOHA-OAI-TEST:502214 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T13:36:43Z |
| publishDate | 2013 |
| publisher | New York : Routledge, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5022142020-12-19T17:18:35ZThe essentials of marketing research / Silver, Lawrence S. New York : Routledge,2013.engIncludes bibliographical references and index.PSZKLLMarketing research. Marketing researchURN:ISBN:9780415899291 (hbk.) |
| spellingShingle | Marketing research. Marketing research Silver, Lawrence S. The essentials of marketing research / |
| title | The essentials of marketing research / |
| title_full | The essentials of marketing research / |
| title_fullStr | The essentials of marketing research / |
| title_full_unstemmed | The essentials of marketing research / |
| title_short | The essentials of marketing research / |
| title_sort | essentials of marketing research |
| topic | Marketing research. Marketing research |
| work_keys_str_mv | AT silverlawrences theessentialsofmarketingresearch AT silverlawrences essentialsofmarketingresearch |